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general design query |
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| message from A.Translator on 15 Jul 2004 |
Many well-designed websites seem to have a dark (darker than the rest) band
at the top of the page with the logo and sometimes a navbar.
Is there a reason why this band is so often darker than the rest of the
page? Is there some sort of optical law that says the human eye likes it
that way? Is it perhaps a way of insuring that the visitor starts at the
top of the page?
Just wondering.
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| darrel replied to A.Translator on 15 Jul 2004 |
No.
-Darrel
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| A.Translator replied to darrel on 15 Jul 2004 |
O.
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| Nostrovio replied to A.Translator on 15 Jul 2004 |
can you provide an example of sites so we can get a look at what you are speaking?
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| Mad Dog replied to darrel on 15 Jul 2004 |
Actually there's a very good reason why this is so common. Graphic Design
101 teaches that two of the things the human eye does at a page is look at
the top first (especially on a page that renders like a Web page) and is
drawn to darker elements. Hence, if the top logo is daker, the eye will go
there, and often that's where you want them to look since it identifies the
company and brands it immediately.
Of course nothing's hard and fast and it all depends on what you want to do,
but there have been zillions of studies on how the eye moves around a page
and what you can do to attract them to what you want them to see first.
That's why headlines are big and bold an not tiny and light-colored.
MD
darrel wrote:
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| A.Translator replied to Mad Dog on 15 Jul 2004 |
Thank you for explaining why and for confirming it is common.
Cheers,
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Archived message: general design query (Macromedia Dreamweaver)
